This section explains the styles of advertisement we can include in the Guide, and gives all the details of how to supply pictures and text to us.
Booking a ‘house style’ advertisement
The advertising rates listed on our Rates page include the production of a ‘house style’ advertisement, as shown in these quarter and half page examples:
If you require a ‘house style’ advertisement, please read the following instructions carefully and send all relevant pictures and text to us with your booking form.
If you have any technical queries please contact us.
Supplying pictures for your advertisement
Please ensure your picture is good quality and high resolution.
Set your digital camera to the highest setting. For scanned images, scan at 300 pixels/inch resolution.
- Save files in TIFF or JPEG format
- Supply by email or on disk
Alternatively send us a large good-quality photographic print or illustration which we will scan for you.
Supplying text for your advertisement
Text should include:
- Business or care home name, address and contact details
- Short description of the care provided
The permitted word count for your care home description is:
- Quarter page: NO MORE THAN 70 words
- Half page: NO MORE THAN 90 words
- Full page: NO MORE THAN 260 words
- Save text as a Microsoft Word file
- Supply by email or on disk
Supplying a logo for your advertisement
The ‘house style’ advertisement can be adapted to include your care home or business logo at an additional cost of £85.00.
- Save logo files in TIFF, JPEG or Adobe Illustrator format
- TIFF and JPEG files must be 300 pixels/inch resolution
- Supply by email or on disk
Supplying your own advertisement
Alternatively you may wish to supply your own finished advertisement. The dimensions are shown on our Rates page. We can only accept professionally-produced advertisements in high resolution print-ready PDF format.
- Ensure your PDF is the correct size
- All colours and images must be converted to CMYK
- Do not include bleed or crop marks
- Files must be clearly labelled as ‘WSCC_name of care home or company’
Please contact us if you have any questions about file formats.
Bespoke advertisements
We can also produce a bespoke advertisement tailored to your requirements. Please see our Bespoke Advertisements page for further details on what we can offer you.
Booking Deadlines
*Early booking rate deadline:
31 January 2024
Booking Deadlines
Standard rate booking deadline:
7 April 2024
Deadline for supplying advert files:
14 April 2024
Deadline for signing off adverts:
21 April 2024
Guide printed and delivered:
May 2024
*Book early for the discounted rate! If your booking form is returned to us before 31 January 2024 you will receive the discount advertising rate as detailed on the Rates page.